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Please believe… writing a design brief can make a huge impact on the design process and even more so, on the success or failure of the design project itself. Yet, I feel that it is often an overlooked step when finding and working with designers. I say “more haste, less speed” fellow marteketers – let’s take time to learn about preparing design briefs, choosing compatible design partners and, ultimately, producing better marketing materials/content = better outcomes + smiles all round:

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