If your business or department is lagging behind the evolution of marketing and hasn’t yet equipped itself for the future, this Marketing Week feature is one you should read.

It explains why 75% of CMOs plan to restructure their departments before the end of the year – to keep pace with the evolving demands of digital media – and details how you might help your department do the same thing by focussing on 4 key areas of reorganisation:

  1. Getting rid of the ghettos
  2. Not hiring a social-media specialist
  3. Experimenting & negotiating
  4. Getting your customer service right

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