In industrial marketing (engineering / scientific companies), you find a lot of the time you’re having to cater to detailed information requests which, more often than not, are easily dealt with by way of providing some technical documentation, datasheet, brochure, etc that’s normally available in PDF format.
In Chris Rand’s article, How to make your PDFs look smarter in Google results he poses the question of whether or not you actually know what the search results look like for PDFs on your website… The answer is probably no, and if you took the time to find out, you’d probably find one big mess. This article gives a small but useful insight into how to optimise your PDF documents for search.
In a series of follow up articles Chris Rand expands on the issues of presenting and distributing PDFs:
- PDF documents: handle with loving care
- How to find out if Google can get the text from your PDF
- Why an abstract can help your PDF documents
- Make your PDF documents appear how you’d want them to