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So we observed Earth Hour 2011 today and to be fair, I kind of felt like nobody was really bothered… in fact, most people I chatted to had no idea about it.

Well it’s simple really – every year the WWF encourages people all over the world to turn off their lights for an hour from 8:30pm to 9;30pm (duh!) as a gesture to pledge their coomittment to combatting climate change.

Although Earth Hour could be considered as merely a symbollic act with little direct impact on the envirnoment, any such initiative can be a great platform for educating the next generation… I sound old now!

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