In his book – Where Good Ideas Come From – Steven Johnson offers seven conditions that he believes to enable discoveries and inventions. Each condition or piece of evidence is given its own chapter:

  1. The adjacent possible
  2. Liquid networks
  3. The slow hunch
  4. Serendipity
  5. Error
  6. Exaptation
  7. Platforms

This video is a summary of Steve’s explanation – told and illustrated at breath-taking pace – of how we come up with our great ideas. Enjoy!

P.S. For those not into reading books, Seth Godin provides a quick checklist (of where idea’s come from) on his blog too!


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